Student brief - to create a campaign to increase awareness and change perceptions.
Being an "Essex girl", I was frustrated by the unflattering stereotypes and
misconceptions of the area and the people that live there.
misconceptions of the area and the people that live there.
"Essex Enlightened" makes fun of these, at the same time as encouraging city dwellers to choose
Essex as their destination of choice for a weekend break.
Essex as their destination of choice for a weekend break.
(N.B. - Essex County Council are in no way associated with this campaign)
