Student brief - to create a campaign to increase awareness and change perceptions.
Being an "Essex girl", I was frustrated by the unflattering stereotypes and misconceptions
of the area and the people that live there.
of the area and the people that live there.
"Essex Enlightened" makes fun of these, at the same time as encouraging city dwellers to choose Essex as their destination of choice for a weekend break.
(Please note - Essex County Council are in no way associated with this campaign)
